How to Warm Up an IP Address
Whether you are just starting to send your first deployment or are increasing your email volume, there will come a time when you need to add a new IP address. Email delivery is based on reputation, but unfortunately, new IP addresses don’t come bundled with a reputation score. When you unwrap your new IP address, your first step is to establish a positive reputation to let the ISPs know you are a legitimate sender. So how do you successfully get delivered with an IP with zero reputation? The answer is—warm it up!
Get the Free Guide:
What's inside the Guide?
How warming up an IP benefits you from both an ISP and a sending perspective
"We're now enjoying email delivery rates of 96% and have saved thousands of dollars in engineering resources."
Head of Infrastructure at foursquare
How much email to send and when, including sample schedules
Tricks for avoiding spam traps
The right questions to ask your ESP to ensure the process is done right