Whether you are just starting to send your first deployment or are increasing your email volume, there will come a time when you need to add a new IP address. Email delivery is based on reputation, but unfortunately, new IP addresses don’t come bundled with a reputation score. When you unwrap your new IP address, your first step is to establish a positive reputation to let the ISPs know you are a legitimate sender. So how do you successfully get delivered with an IP with zero reputation? The answer is—warm it up!
Inside this guide you will learn the right way to establish and maintain a good reputation for your new IP. Find out:
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